Designing products that change behaviour.
I design products used by millions of people, with a focus on creating experiences that genuinely improve how people live—not just how things look.
Over the past decade, I’ve learned that good design isn’t about adding more—it’s about clarity, trust, and removing friction. I care deeply about building systems that feel intuitive over time, not just in the first interaction.
My work is grounded in how people actually think and behave. I focus on simplicity, long-term usability, and designing experiences that earn trust through consistency.
Outside of work, I’m into architecture, contemporary art, and nature—and usually playing tennis on Friday nights.
Yes I’m that friend who builds like this in Minecraft.
